Embed Behavioural Science into Your Business
I teach businesses how to apply behavioural science.
You've probably heard a lot about behavioural science, but perhaps you don't know how to actually go about applying it.
I can help you. I've spent the last fifteen years teaching businesses how to do it, and have distilled all of this experience into a series of snappy, engaging, and actionable training modules.
Sample Training Packages 👉
Here are three example training packages popular with my clients. They’re all about changing behaviour.
Nudging 101
Discover how your audience makes decisions - usually in less than 0.3 seconds - and what this means for the behavioural design of UX, branding, and comms.
Attention! How to Grab It
Your audience have very limited attention spans. We all do. Luckily, there are seven simple principles for grabbing and keeping attention in UX and comms.
Personalised Persuasion
Influence tactics are not one-size-fits-all. If you don't know your audience's personality, or digital footprints, you're probably talking to them all wrong.
Sample Training Packages 👉
Nudging 101
Discover how your audience makes decisions - usually in less than 0.3 seconds - and what this means for the behavioural design of UX, branding, and comms.
Attention! How to Grab It
Your audience have very limited attention spans. We all do. Luckily, there are seven simple principles for grabbing and keeping attention in UX and comms
Personalised Persuasion
Influence tactics are not one-size-fits-all. If you don't know your audience's personality, or digital footprints, you're probably talking to them all wrong.
Nudging 101
In my first ever job, we ran a 'nudging' workshop for an FMCG brand. We presented a famous case study where an airport reduced spillage at urinals by 80% by engraving flies onto them (giving the men something to aim for).
One attendee put his hand up ✋
"That's great. How does it help me sell yoghurts?"
Well every training session I run is relevant and actionable. Here's how:
Interactive exercises to apply the learning
My training sessions ditch the passive lectures and instead focus on an interactive approach that gets your team actively engaged in the learning process.
Accessible for remote or in-person
Flexibility is key in today's world, and I understand that. That's why I offer my training sessions in both remote and physical formats.
Personalised to your business
I'll take the time to understand your industry, target audience, and brand voice to ensure you can use behavioural science directly to the real-world.
Embed behavioural science into your team 👇
"No one knows consumer psychology quite like Patrick. Even the most seasoned marketing professionals took copious notes during his presentation."
Co-Founder, Stance
"Patrick’s sessions helped me become a better marketer, and changed the way I think about the things that will drive customer action and behaviour."
Co-Founder, Motorway
"His talk was one of the most popular with lots of great feedback from the attendees. He was very well prepared and delivered a mega-insightful session."
Founder, The School of UX